Bank of America NYE Campaign
The purpose of the #TSQ14 campaign was to create brand awareness and likability but associating itself with fun holiday like NYE. Users sent a selfie on New Year's Eve for a chance to be featured on one of the main digital billboards at Times Square.On this project I worked with Hill Holliday, Bank of America and Wayin to design and animate this digital billboard on Time Square.
This New Year's Eve, as 2013 ended and New York City's crystal ball dropped, Bank of America turned their video billboard in Times Square from a one-way stre...
Campaign Results
22.8m
National media exposed the campaign to an average of 22.8m viewers
625
tweets per hour at peak times
20,000
social engagements
+83%
boost of Bank of America's sentiment score on social